A brief biography
Philippa is the co-founder of Crafty Retreats and Workshops Ltd. She was awarded a BA(Hons) in Graphic Design and Photography at Ravensbourne College of Design and Communication before moving to the USA and getting MFA in Design from Boston University.
Philippa has taught diploma and degree level courses in the USA and Singapore, where she also had her own design agency with clients such as Raffles Hotel and Hewlett Packard.
Since returning to the UK Philippa has designed for Dartington Crystal followed by running another of her own businesses Keynotes Education Resources Ltd. She has built her own websites for all of them, this one included!
Course Review by Margaret Etherington
I’ve just come back from a week in France doing this amazing course on a one-to-one basis. I now have a gorgeous blog website for my craft tutorials and products. In addition to technical expertise, Philippa has an in-depth knowledge of marketing craft items successfully, social media links and graphic design.
The location is stunning and tranquil. The cost included excellent quality meals prepared by Fran, with snacks always being available.
Nothing was too much trouble for the course providers. I was collected from the airport free of charge and driven to the craft centre, which is newly refurbished with exquisitely designed accommodation for guests. I had a wonderful time and accomplished all of my objectives for promoting my products online.
Design & Build your own Crafty Website
Private Course. Date to be requested by yourself...
Learn how to design and build your own website or blog using software in the cloud to sell or showcase your crafty creations. Learn how to take great product shots and lifestyle photos to illustrate your site. Finally, open a PayPal account to accept payments! Suitable for novice to experienced computer users. Save yourself a fortune on graphic designers!
For this course we shall be using Wix.com, a leading cloud-based web development platform with millions of users worldwide. The Wix.com platform makes it simple for everyone to create a beautiful, professional web presence with no creative limits and no coding skills needed to get your business online.
• What is your business or need for a crafty website?
• What exactly do you plan to sell, blog about or showcase online?
• Online competitor analysis. What works and does not work on their
• Domain names and branding.
• What pages does your website need?
• Plan the structure of your website.
• Design an eye-catching header and footer to appear on all pages.
• Write a tag line that will get you noticed by the search engines.
Day 2 is an outing day to a local Brocante or Vide Grenier. You should use this time to search for props to use in your product shots or take photographs for a blog page. The workshop will be open all day and in the evening if you wish to work late!
• Completing the Home page and Contact Us page.
• Photography and its importance to your website.
• How to take beautiful product shots.
• Setting up your online shop or blog structure.
• Completing your first product pages.
• Design and layout of associated pages such as About Us, Events, Blog,
Tutorials, Recipies or other pages identified on Day 1.
Day 5 is an outing day to either the Tapestry Museum at Aubusson or the Porcelain factories in and around Limoges. (Destination to be agreed by yourself). Again, the workshop will be open in the evening if you wish to work late!
• Completing your final website pages.
• All about marketing your website on a limited budget.
• Signing up and using PayPal to take money.
• Search Engine Optimisation (SEO).
• Publishing your site.
This is a personal course for you, or you and your partner. One on one tuition is provided all day, every day!
We can also cover social media accounts such as Pinterest and Facebook which can help drive trafic to your new website. If you need tuition in photoshop to touch-up your pictures a session can be added on this as well. Need business cards and letterheads designed too? No problem!
This is an intensive course but you may find that you will have to continue to add product pages to your site once you get home if you have alot of products to sell! By then you will be fully confident with the process though.
We will be using a digital bridge camera for the photography sessions but please bring along your own camera, even if it is just a camera phone, so that you also learn to get the most out of your own equipment.
We have iMac computers in the workshop and a PC laptop, but if you would rather work on your own laptop please bring it with you. If you work on one of our computers please bring a pen drive with you.
This course can be run to suit your available holiday time, please contact us to discuss dates.